Overview
GenPage + Arcade brings interactive product tours directly into personalized GenPages. Instead of passive videos or screenshots, prospects can click through the product, explore key workflows, and understand value hands-on; all inside a page tailored specifically to them. This creates a more immersive experience for outbound, ABM campaigns, and follow-ups.
How it works
Create an interactive product tour in Arcade, copy the embed code, and place it inside a GenPage template. Each personalized GenPage then displays the tour inline, allowing prospects to explore the product without logins, signups, or extra steps.
Details & Configuration
Who this is for
Sales teams helping prospects experience the product before a call
Growth teams running product-led outbound sequences
Marketing teams building high-engagement, interactive landing pages
Customer success teams supporting onboarding and training flows
Agencies delivering dynamic, conversion-focused pages for clients
What this integration enables
Embed fully interactive Arcade product tours inside GenPages
Deliver hands-on product experiences within personalized pages
Combine personalized messaging with interactive demos for higher conversion
Showcase features and workflows without requiring access or signup
Track engagement using both GenPage and Arcade analytics
Setup steps
1. Prepare the Arcade tour
Create or select a product tour in Arcade and copy the embed code.
2. Add the tour to a GenPage template
Open the GenPage template and insert an Embed block where the tour should appear.
3. Paste the Arcade embed code
Paste the HTML embed code into the block and save.
4. Publish the campaign
All personalized GenPages in the campaign will now include the interactive product tour.
Popular use cases
Product-led cold outreach with interactive tours embedded in personalized pages
Pre-demo warm-up pages that increase interest before meetings
Feature-specific GenPages tailored to each ICP or use case
Post-meeting recap pages that prospects can revisit anytime
Onboarding and training pages with guided product walkthroughs
Best practices for high conversion
Place the Arcade tour above the fold for maximum engagement
Frame the tour with personalized copy explaining why features matter
Pair tours with a booking widget to convert warm interest into meetings
Review Arcade and GenPage analytics to understand user behavior
Use feature-focused tours for segmented audiences and specific ICPs
GenPage + Arcade turns personalized pages into interactive product experiences; helping prospects understand value faster and engage more deeply.
