Smarter Workflows with GenPage + Clay

Connect GenPage to Clay to research leads, enrich context, and auto-create personalized pages at scale.
Clay handles data sourcing and enrichment; GenPage turns that data into on-brand, 1:1 pages you can drop into any sequence.
The result: more replies, more demos, and faster deals - without copy-paste work.

Who This Is For

Perfect for GTM teams who want to build custom workflows and streamline their entire outbound process - without engineering or manual effort.
Whether you’re in sales, marketing, or growth, this integration connects your enrichment and personalization stack into one seamless flow.

• Sales & SDR teams building high-signal prospecting flows that convert.
• Founders & growth operators automating end-to-end outbound systems.
• Agencies creating multi-source enrichment and personalized assets for clients.
• RevOps & GTM leaders centralizing personalization, tracking, and routing.
• Marketing teams running ABM or event follow-ups with dynamic pages.

With GenPage + Clay, GTM pros can turn their data into a synchronized outbound machine - connecting every tool, personalizing every touchpoint, and reclaiming hours of manual work.

What You Can Do at a Glance

• Enrich any lead list in Clay, then generate a GenPage for every row from a template.
• Map Clay columns to GenPage variables to personalize content, CTAs, and case studies.
• Write the GenPage URL back to Clay, your CRM, or your sequencer for instant use.
• Trigger Slack or email alerts when high-intent accounts visit or click.
• Keep pages updated automatically as data or roles change.

How It Works

1. Build Your Table in Clay

Import leads from CSV or pull from connectors. Add filters to match your ICP.

2. Enrich and Score

Use Clay’s enrichments and AI blocks to add signals: role, tech stack, recent posts, company news, pain points, icebreakers, use case fit, or ICP score.

3. Create or Update a GenPage

Call the GenPage API from Clay (HTTP Request block) to create pages from a chosen template.
Pass variables like {FirstName}, {Company}, {Role}, {Icebreaker}, {PainPoint}, {LogoUrl}, {CaseStudy}, {CTA}.

4. Write Back and Route

Store the returned GenPage URL in a Clay column. Push it to your CRM, sequencer, or Slack for instant use. Add UTMs for tracking engagement.

Popular Plug-and-Play Recipes

• LinkedIn Sales Nav → Clay Enrich → GenPage → Apollo/Instantly
  Pull prospects, add signals (recent posts, tech, hiring), create GenPages, and push URLs into sequences.
• Event or Webinar CSV → Clay Match/Enrich → GenPage → HubSpot
  Deduplicate, enrich, generate personalized pages per attendee, update contact with URL, notify owner.
• Hiring Intent Monitor → Clay Job Postings → GenPage → Slack + Outreach
  Detect new hires or expansions, personalize pages to that initiative, alert AE with talk tracks.
• ABM List → Clay Firmographic + Tech → GenPage → Multi-Channel
  Assign segment-specific templates and case studies, distribute via email and LinkedIn, track engagement.
• Churn or Win-Back List → Clay Signals → GenPage → Lifecycle Email
  Use usage or churn signals to generate tailored value pages and personalized CTAs.

Configuration

Prepare Your GenPage Template

Create a campaign or template with the variables you want to personalize (e.g., FirstName, Company, Role, Icebreaker, PainPoint, LogoUrl, UseCase, CaseStudy, CTA).

Connect GenPage from Clay

Add an HTTP Request block in Clay and authenticate with your GenPage API key.

Map Clay Fields to GenPage Variables

In your request payload, select the GenPage template and map Clay columns 1:1 to GenPage variables.
Example: Clay column “icebreaker” → GenPage variable “Icebreaker”.

Test with a Sample Row

Run the block for one row. Confirm a URL is returned and renders with personalized content.

Write the URL Back and Sync

Save the URL to a Clay column. Add steps to update CRM fields and insert the page link into your outreach sequences.

Best Practices for High Conversion

• Use one GenPage template per segment or use case to keep copy laser-focused.
• Reference the personalized hook surfaced in Clay in your outreach.
• Include clear social proof and a single CTA per page.
• Send Slack alerts for high-intent visits and repeat views.
• A/B test variables like headline tone, CTA, or proof blocks.
• Normalize data in Clay (names, domains) before mapping.

👉 For screenshots and a full walkthrough, check out the step-by-step documentation.