Overview
GenPage + Loom turns personalized video into high-trust, high-conversion landing pages. Instead of sending a Loom link that feels like another task, prospects land on a personalized GenPage with your face, voice, and message front and center. Outreach feels human, intentional, and relevant.
How it works
Add a Loom video or embed code to a GenPage template, then optionally map Loom links as variables so each viewer sees a video recorded just for them. The video sits alongside personalized copy, CTAs, and booking widgets, all in one focused experience.
Details & Configuration
Who this is for
Sales reps and AEs using video to stand out and get replies
Marketing and growth teams prioritizing engagement over impressions
Customer success teams improving activation and onboarding
Agencies delivering video-first funnels and high-touch assets
Operators making outreach feel personal, not automated
What this integration enables
Embed Loom videos directly inside GenPages without redirects
Use Loom links as variables for per-prospect video personalization
Combine video, personalized copy, and CTAs on a single page
Replace passive video links with action-driven landing pages
Track which videos and audiences convert best with GenPage analytics
Setup steps
1. Prepare a GenPage template
Open or create a template with a video block, or add one where the video should appear.
2. Add the Loom video
Copy the Loom link or embed code.
Paste the link into a video block or the embed code into an embed block; responsiveness is handled automatically.
3. Enable variable-based videos (optional)
Add a column with Loom links to the lead list.
Map a variable such as {LoomVideo} to the video block so each viewer sees the correct video.
4. Preview and publish
Preview the page to confirm playback and layout.
Publish the campaign and start sharing personalized video pages.
Popular use cases
Personalized cold outreach pages with video above the fold
Discovery or demo follow-up pages with tailored recaps
Onboarding and support walkthrough pages
Renewal or expansion pitches using video instead of slides
Agency and fractional sales projects with scalable video personalization
Best practices for high conversion
Place the video above the fold to maximize watch rates
Keep Loom videos short and energetic; 30–90 seconds works best
Use personalized thumbnails with names or company references
Add a clear next step directly below the video
Use GenPage analytics to refine which video approaches convert best
GenPage + Loom brings human presence into every personalized page; helping outreach feel like a real conversation, even at scale.
