Create Human Connection at Scale with GenPage + Loom

Real people convert better than static landing pages: add your face, your voice, your message.

With our Loom integration, GenPages stop feeling like automated outreach and start feeling like someone took the time to speak to me.
You can embed a single Loom video for all recipients - or go further and use Loom links as variables so each prospect sees a video recorded just for them.

It’s the closest thing to being in the room, without being in the room.

Who this is for

• Sales reps and AEs who use personalized video to break patterns and get replies
• Marketing and growth teams running campaigns where engagement and retention matter more than impressions
• Customer success teams improving activation and onboarding with visual instructions
• Agencies offering video-first funnels and high-touch sales assets
• Operators who want every outreach message to feel personal, not generic

What you can do at a glance

• Embed Loom videos directly into your GenPages - no new tabs, no drop-off
• Personalize the video itself by using Loom links as variables mapped per prospect
• Combine video with personalized copy, booking widgets, and CTAs on one page
• See which videos and audiences convert best using GenPage analytics
• Replace passive “watch this video” links with an interactive, action-driven page

How it works

Add your Loom embed

Simply paste in your Loom video link, or copy the embed code and paste it into a GenPage embed block.
Fully responsive, works automatically across desktop and mobile.

Personalize with Loom variables (optional)

Add a column to your lead list with a unique Loom link for each prospect.
Map the variable (e.g., {LoomVideo}) to your video block and GenPage will swap the video automatically for each viewer.

Preview and publish

Verify playback and layout in preview, then publish your GenPage campaign.
Every link you send becomes a video-powered, high-conversion landing page.

Popular plug-and-play use cases

Personalized Cold Outreach Page

A Loom link in an email can get ignored, but landing on a page tailored to the prospect with your video playing above the fold creates instant trust and curiosity.

Discovery Call or Demo Follow-Up

Recap key points, tailor the CTA, and embed supporting content - all on one page.

Onboarding & Support Walkthroughs

Send visual explanations instead of long text instructions.

Renewal / Expansion Pitch

Show value, progress, and recommendations through video — not slides.

Agency / Fractional Sales Projects

Scale video-led funnels with dynamic variable-based personalization.

Configuration

Prepare your GenPage template

Choose a template with a designated video block (or add one).

Add your Loom embed

In Loom: Copy Link or Share → Embed → Copy code
Paste link into a video block or embed code into an embed block on your GenPage template.

(Optional) Enable variable-based videos

Map a variable (e.g., {LoomVideo}) to the embed.
Each page will automatically pull the correct video per prospect.

Test and publish

Preview → verify playback → publish campaign.

Best practices for high conversion

• Video above the fold - maximize watch rates by making the video the first thing prospects see
• Short, high-energy Looms - 30–90 seconds convert best from cold outreach
• Personalized thumbnails - use prospect names or company names in the title card
• Clear next step right below the video - booking widget, CTA button, or form
• GenPage analytics - compare performance to learn which video approach converts best