Smarter Workflows with GenPage + Zapier

Connect GenPage to 8,000+ apps via Zapier to auto-create personalized pages, pass variables, trigger outreach, and update CRMs without manual work.
It’s the fastest way to turn raw lead data into 1:1 sales experiences that drive more replies, demos, and deals.

Who this is for

• Sales & SDR teams automating follow-ups and creating personalized pages from new leads.
• Founders & growth operators designing lean, end-to-end outbound systems that run on autopilot.
• Agencies connecting multiple client data sources to deliver fully customized campaigns.
• RevOps & GTM leaders who want to centralize personalization, tracking, and analytics in one flow.
• Marketing teams building ABM or event-driven workflows across CRMs, ads, and email tools.

What you can do at a glance

• Auto-generate GenPages from any source: Sheets, HubSpot, Salesforce, Webhooks, Typeform, Airtable, CSV tools, etc.
• Map fields into GenPage variables to personalize pages at scale.
• Push GenPage URLs back to your CRM or sequencer (Apollo, Instantly, Outreach) and trigger follow-ups.
• Keep everything in sync as leads change, book, or convert.

How it works

Choose a trigger in Zapier

Examples: New row in Google Sheets, New lead in HubSpot, Typeform submission, Webhook catch, New prospect in Apollo.

Add enrichment or logic (optional)

Score leads, call Clearbit/Clay/People Data, format names, branch on ICP fit.

Create or update a GenPage

Use the GenPage Zapier action to create pages from a template and pass variables like {FirstName}, {Company}, {Icebreaker}, {UseCase}, {LogoUrl}, etc.

Sync the result everywhere

Write the GenPage URL back to your CRM, or drop it into your email/LinkedIn sequence tool.

Popular plug-and-play recipes

Sheets → GenPage → Sequencer

New row in Google Sheets → Create GenPage from template → Update sheet with page URL → Add lead to Instantly/Apollo with personalized link.

HubSpot MQL → GenPage → Slack alert

New contact meets MQL criteria in HubSpot → Create GenPage → Post Slack message to owner with the page URL and talking points.

Typeform/Website lead → GenPage → Email follow-up

New Typeform submission or site signup → Create GenPage → Send personalized welcome email via Gmail/SendGrid with their page link.

LinkedIn lead capture → GenPage → CRM

New lead from LinkedIn Lead Gen Forms → Create GenPage → Create/Update contact in Salesforce with page URL and AI icebreaker.

Calendly booking → Update GenPage → Deal stage move

New Calendly event → Update GenPage with meeting details → Advance deal stage in Pipedrive and notify AE.

Configuration

Prepare your GenPage template

Create a campaign/template with variables you want to personalize (e.g., FirstName, Company, Role, Icebreaker, PainPoint, LogoUrl, CTA).

Connect GenPage in Zapier

In Zapier, search for GenPage and connect your account using your API key.

Pick your trigger app

Examples: Google Sheets, HubSpot, Salesforce, Webhooks by Zapier, Typeform, Airtable, Apollo, Instantly.

Map fields to GenPage variables

In the GenPage action, choose your template and map incoming fields to GenPage variables.
Keep names consistent (e.g., Sheet column “icebreaker” → GenPage variable “Icebreaker”).

Test and send a sample

Run a test to create a page. Confirm the URL returns a fully personalized page.

Sync results downstream

Add a step to write the GenPage URL back to your source of truth (CRM, Sheet) and the channel that will use it (sequencer, email, LinkedIn).

Track performance

Leverage GenPage's built-in analytics and smart notifications to optimize your pages and follow up when leads engage with your content.

Best practices for high conversion

• Use one template per segment/use case to keep copy laser-relevant.
• Include the GenPage link in the first or second message of your outreach (you can “tease” the GenPage in your first email, and send the link for positive replies).
• Add social proof and a single primary CTA on the page to avoid decision fatigue.
• Make sure your reps get alerts in Slack when a target account visits, clicks CTA, or returns (GenPage makes it easy via our Slack integration).
• A/B test variables like headline tone, CTA label, and case study selection.
• Create AI variables with GenPage's deep research to feature hyper-personalized, attention-grabbing content.

👉 For screenshots and a full walkthrough, check out the step-by-step documentation.