How Adriel won pre-event attention at VivaTech - and booked 30% of meetings.

The trade show outreach problem

The Adriel team was invited to VivaTech for the second time as a laureate of Orange’s AI Challenge. The goal was simple: maximize the event by meeting qualified buyers and industry leaders.

But the pre-event reality was predictable:
Prospects were expecting a flood of generic outreach.
Most emails looked the same and were ignored.
Even interested leads had no time to understand a complex product from a few lines of text.

Adriel wasn’t trying to “get replies.” They were trying to secure real meeting slots, before competitors took them.

Realizing email alone wasn’t enough

The Adriel team knew that personalization helps, but personalization inside an email has limits. You can customize a first line, but you still can’t show product depth, workflows, visuals, or differentiated value in a way that feels credible.

They needed two things at once:

1. Outreach that felt hyper-customized rather than automated.

2. A format that could actually explain the product properly.

That’s when they shifted from traditional outreach to a true ABM approach.

The ABM pivot: one page per prospect

Instead of forcing the entire pitch into the message, Adriel created a dedicated landing page for each target attendee in their pipeline.

Each page was tailored to the prospect using GenPage customization tokens:

• Prospect name + company details.

• Custom product visuals and media (image + video).

• Brand alignment (Adriel + prospect identity).

• Key value props structured in a “scan-friendly” way.

The page became the real pitch. The email and LinkedIn message became the invitation.

Building the workflow

To execute at scale ahead of VivaTech, Adriel built a repeatable outreach pipeline:

• Instant Data Scraper to extract the list of VivaTech attendees from the official site.

• Clay to enrich prospects with LinkedIn profiles and useful context.

• GenPage to generate personalized landing pages for each attendee.

• La Growth Machine to automate multi-channel outreach (LinkedIn + email).

The result: personalized ABM at scale, without sacrificing quality.

The impact: meetings booked before the event

The first results were obvious. While most attendees were bracing for generic trade show pitches, Adriel’s messages felt different: intentional, relevant, and genuinely personalized.

The pages also solved a second problem: comprehension.
Prospects didn’t have to “figure out” what Adriel does from a vague email: they could see it clearly, in context, in under a minute.

That combination - standing out + clarity - translated directly into booked meetings.

Adriel achieved a whopping:

• 36% Reply Rate

• 30% Meeting Booking Rate

• 77% Open Rate

And more importantly: they entered VivaTech with a calendar full of qualified conversations.

From a one-off tactic to a repeatable playbook

What started as a pre-event strategy quickly became part of Adriel’s broader outbound system.

The team now uses GenPage across their outreach sequences and continues testing: different page structures, different story flows, and different personalization angles to standardize what performs best for their ABM motion.

Conclusion

Trade show outreach is brutally competitive - and generic messaging gets deleted.

Adriel won by changing the format: turning outreach into an ABM experience, where every prospect received a page that made the product easy to understand and impossible to ignore.

They didn’t just “stand out.”
They booked meetings - before the event even began.

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