How LeadCat turned cold outreach into 3x more booked meetings with personalized pages.

The cold outreach volume trap

Recruitment outreach is notoriously hard to convert. Prospects are busy, skeptical, and flooded with generic pitches. Even when messaging is solid, most campaigns still depend on sheer volume to create results.

LeadCat saw three core issues holding agencies back:

• Low conversion from cold emails to meetings.

• Too much outreach needed to generate responses.

• No scalable way to stand out while staying efficient.

Instead of guessing, they decided to run a real experiment and measure the impact of personalization.

A true A/B test: same outreach, one difference

LeadCat’s hypothesis was simple: if prospects receive something that feels premium and intentional, they’ll engage - and conversion will jump.

To validate this, they ran two nearly identical campaigns targeting Florida leads. The only variable was whether the email included a GenPage link.

Campaign A (no GenPage link) followed a standard structure:

• Personalized opening.

• Case study/social proof.

• Call to action.

Campaign B added one extra line: a GenPage page link:

• Teaser opening.

• Case study/social proof.

• GenPage link.

• Call to action.

That single addition turned the email from “another pitch” into a personalized experience prospects could actually explore:

Sample email used in LeadCat's campaign

Turning clicks into conversations with GenPage

To execute, LeadCat built a workflow designed for speed and scale:

• Persana for lead sourcing, validation, and enrichment.

• GenPage to generate a hyper-personalized landing page for each prospect.

• Smartlead to automate outreach and manage deliverability.

Each prospect received a page tailored to them - designed to make the outreach feel less like a cold email and more like a thoughtful, relevant invitation.

The moment cold email started working again

The results weren’t subtle.

With GenPage included, LeadCat booked 3x more meetings and closed two retainer clients. The campaign reduced the typical “emails per booking” benchmark dramatically, proving that relevance beats volume when executed properly.

Side by Side Comparison - Campaign A vs Campaign B

Even better: prospects didn’t just click - they engaged.

One lead opened the page 10 times before booking a meeting:

Others converted after viewing the page and replying positively:

Even uninterested prospects responded with appreciation because the outreach felt personal, not automated.

GenPage didn’t just improve metrics - it changed the tone of the outbound motion.

From better outreach to a bigger strategy shift

After the results, LeadCat doubled down. With guidance from the GenPage success team, they expanded beyond email into LinkedIn - leveraging GenPage’s inbox preview (meta title + OG image) to increase curiosity and click-through rates.

GenPage - LinkedIn Inbox Preview

Their conclusion was clear: text-only outreach is becoming obsolete. The future is personalized experiences - at scale.

Results

• 27% Meeting Booking Rate

• 18% Positive Reply Rate

• 2 Clients Closed

LeadCat didn’t win by sending more emails. They won by making each message feel like it was written for one person - and giving prospects a page that proved it.

Want help getting started with personalized outreach?

Book a quick call with our team - we’ll help you launch your first campaign and share best practices.