Overview
GenPage + Google Analytics 4 (GA4) provides full visibility into how prospects interact with personalized landing pages across channels and devices. While GenPage includes built-in analytics for visits, clicks, and CTA performance, GA4 unlocks deeper behavioral insights such as funnel paths, traffic sources, attribution, and long-term engagement trends.
How it works
Add a GA4 Measurement ID at the campaign level in GenPage. Once enabled, every personalized GenPage sends traffic and engagement data directly into the connected GA4 property. This allows GenPage activity to be analyzed alongside existing website data using GA4 reports, events, and dashboards.
Details & Configuration
Who this is for
Growth teams needing comprehensive funnel and behavior analytics
Marketing teams tracking attribution across channels and campaigns
Sales teams analyzing high-intent lead behavior
Agencies reporting engagement metrics across multiple clients
Operators consolidating GenPage performance into existing GA4 dashboards
What this integration enables
Track all GenPage traffic inside a GA4 property
Analyze how leads scroll, click, engage, and convert
Combine GenPage data with funnel, source, and attribution reporting
Build custom reports and dashboards using GA4
Compare performance across GenPage campaigns and channels
Use GA4 insights alongside GenPage analytics for a complete view
Setup steps
1. Create or open a GA4 data stream
Open Google Analytics → Settings → Data Collection & Modification → Data Streams.
Add a new Web data stream or select an existing one.
2. Enter the GenPage subdomain
Name the stream clearly, for example: “GenPage Campaigns,” and paste the GenPage campaign subdomain.
3. Copy the Measurement ID
Copy the Measurement ID, which looks like: G-XXXXXXXXXX.
4. Enable GA4 tracking in GenPage
Open the GenPage campaign settings.
Enable Google Analytics Measurement and paste the Measurement ID.
5. Save and activate
Save the campaign. GA4 tracking begins automatically once traffic reaches the pages.
Popular use cases
Full-funnel visibility from outreach to booking to website activity
Source and channel attribution for personalized GenPage traffic
Deep engagement analysis using scroll, time, and event data
Long-term audience behavior tracking across sessions
Agency reporting through centralized GA4 dashboards
Best practices for accurate tracking
Create a dedicated GA4 data stream for GenPage campaigns
Use consistent campaign naming to simplify reporting
Combine GA4 insights with GenPage analytics for macro and micro analysis
Enable enhanced measurement in GA4 for richer engagement signals
Build custom dashboards to monitor lead behavior over time
GenPage + GA4 turns personalized page engagement into actionable analytics; helping teams understand performance, optimize funnels, and attribute results across every channel.
For screenshots and a full walkthrough, here's our step-by-step documentation.
