Overview
GenPage + Meta Pixel connects personalized landing page engagement directly to Meta Business Manager. Add a Meta Pixel or Dataset ID to any GenPage campaign to send visit and interaction data into Meta for retargeting, attribution, and ad optimization. This bridges outbound, inbound, and paid efforts with a single source of truth for performance.
How it works
Enable Meta Pixel tracking at the campaign level in GenPage. Once active, every personalized GenPage automatically fires engagement events into Meta Business Manager. Use this data to build custom audiences, optimize campaigns, and measure GenPage impact across Facebook, Instagram, and WhatsApp.
Details & Configuration
Who this is for
Marketing teams running Meta ads who need full-funnel attribution
Growth teams combining outbound with paid retargeting
Sales teams retargeting engaged GenPage visitors
Agencies reporting performance across channels and clients
Operators unifying GenPage data with Meta events
What this integration enables
Send GenPage engagement events to a Meta Pixel or Dataset
Build retargeting audiences from GenPage visits and interactions
Improve ad optimization using high-intent page traffic
Connect GenPage activity with existing Meta conversion tracking
Attribute outreach performance across paid and organic channels
Setup steps
1. Create or locate a Meta Dataset
Open Meta Business Manager → Settings → Data Sources → Datasets & Pixels.
Create a new Dataset or select an existing one and copy the Dataset or Pixel ID.
2. Add the Meta Pixel to a GenPage campaign
Open the GenPage campaign settings.
Enable Meta Pixel Measurement and paste the Dataset or Pixel ID.
3. Save and activate
Save the campaign; tracking begins automatically when traffic hits the GenPages.
Popular use cases
Retargeting audiences built from GenPage visitors
Warm-up and nurture ads for leads who engaged but did not convert
Multi-channel attribution connecting outbound to Meta ads
Conversion optimization using high-intent signals like CTA clicks
Agency-level reporting across multiple campaigns and clients
Best practices for accurate tracking
Use a dedicated Meta Dataset for GenPage campaigns to keep reporting clean
Align campaign naming conventions across GenPage and Meta
Combine GenPage analytics with Meta Pixel data for granular and aggregate insights
Build audiences based on page visits and CTA interactions
Leverage Meta attribution tools to understand cross-channel impact
GenPage + Meta Pixel turns personalized page engagement into actionable ad data; enabling smarter retargeting, clearer attribution, and better-performing campaigns across the Meta ecosystem.
For screenshots and a full walkthrough, here's our step-by-step documentation.
