Track and Optimize Your GenPage Campaigns With the Meta Pixel

Add your Meta Pixel ID to any GenPage campaign to send engagement data directly into your Meta Business Manager for deeper tracking, retargeting, and ad optimization.

GenPage includes built-in analytics to show you visits, clicks, scroll depth, and campaign performance.
But if you want to retarget visitors on Facebook, Instagram, or WhatsApp - or measure GenPage activity inside your Meta ads ecosystem - connecting the Meta Pixel is essential.

Once added, every personalized GenPage will automatically send engagement events straight into your Meta Business Manager.

Who this is for

• Marketing teams running Meta ads who want full funnel attribution
• Growth teams combining outbound campaigns with paid retargeting
• Sales teams who want to retarget engaged GenPage visitors
• Agencies reporting performance across multiple channels
• Operators who want to unify GenPage data with Meta events

What you can do at a glance

• Send GenPage engagement events to your Meta Pixel
• Build retargeting audiences based on GenPage visits
• Improve ad optimization using high-intent landing page traffic
• Connect GenPage campaigns with existing Meta conversion tracking
• Attribute outreach performance across paid + organic channels
• Use Meta Ads + GenPage together for full-funnel visibility

How to set it up

Connecting the Meta Pixel to GenPage is simple and takes less than a minute.

1. Open your Meta Business Manager

Go to Meta Business Manager → Settings → Data Sources → Datasets & Pixels

2. Create a new Dataset

Click Add Data Source, then choose Dataset.

3. Name your Dataset

Give it a clear name (e.g., “GenPage Campaigns”).

4. Copy your Pixel / Dataset ID

In the new UI, the ID appears immediately after creation.
It will look similar to: 123456789012345

5. Open your GenPage campaign

Go to your campaign → Settings.

6. Enable Meta Pixel tracking

Toggle Meta Pixel Measurement ON and paste your Dataset/Pixel ID.

7. Save

Click Save - tracking will begin as soon as traffic hits your GenPages.

Popular plug-and-play use cases

Retargeting GenPage Visitors

Create custom audiences of people who viewed your personalized pages.

Warm-Up & Nurture Ads

Serve ads to leads who interacted with your GenPages but didn’t convert yet.

Attribution for Outbound Campaigns

Connect outbound sequences → GenPage → Meta Ads for multi-channel attribution.

Conversion Optimization

Feed high-intent signals (CTA clicks, scroll depth) into Meta’s optimization engine.

Agency-Level Reporting

Use Meta’s dashboards to unify engagement data across multiple client campaigns.

Best practices for accurate tracking

• Create a dedicated Dataset for GenPage to keep reporting clean
• Align naming conventions across campaigns for easier analysis
• Combine GenPage analytics + Meta Pixel for both micro + macro insights
• Use retargeting audiences based on GenPage visits or CTA clicks
• Leverage Meta’s attribution tools for clearer multi-channel reporting