Overview
Persana AI + GenPage combines list building, enrichment, and personalization into a single outbound flow. Create and enrich lead lists in Persana, generate personalized GenPages at scale, then sync page URLs back into Persana for immediate use in outreach. The result is more context, higher reply rates, and more meetings; without extra tools or manual steps.
How it works
Connect Persana AI and GenPage, build a lead list using Persana signals, enrich each lead with context and AI insights, then generate a GenPage per lead from a template. GenPage URLs sync back into Persana so every record is ready to drop into outbound sequences.
Details & Configuration
Who this is for
Sales teams turning cold leads into booked meetings
Founders running lean outbound campaigns
Agencies building smarter prospecting flows for clients
Marketing teams running ABM programs
Growth operators maximizing conversion with less manual work
Setup steps
1. Create a lead list in Persana
Build the audience using ICP filters, intent data, job changes, or other Persana signals.
2. Add enrichments for context
Pull lead and company context such as LinkedIn bios, recent posts, and company news.
3. Add AI enrichments in Persana
Generate personalization fields like icebreakers, tailored CTAs, or custom insights to use on the page and in outreach.
4. Create a GenPage campaign and template
Design the page leads will see and define where personalization should appear.
5. Create matching variables in GenPage
Add variables that align with Persana fields, for example: Icebreaker, CompanyNews, Role, UseCase, CTA.
6. Connect accounts with an API key
Paste the GenPage API key into Persana (or the required connector field) to authenticate the integration.
7. Sync and map fields
Map Persana enrichments and AI variables directly to GenPage variables for a live two-way flow; GenPage URLs write back into Persana automatically.
For screenshots and a full walkthrough, here's our step-by-step documentation.

