Turn Every Smartlead Cold Email Into a Personalized GenPage That Converts

Pair Smartlead’s high-deliverability cold email engine with GenPage’s personalized landing pages to turn cold prospects into warm conversations.

Smartlead is built for sending cold emails at scale while keeping deliverability high: inbox rotation, warming, unlimited sending accounts, and smart routing.
GenPage brings the personalization layer that cold email needs: a unique landing page for every lead, enriched with custom messaging, media, and dynamic variables tailored to each prospect.

Smartlead gets your cold emails delivered.
GenPage makes your cold prospects actually convert.

It’s the perfect combination for modern outbound.

Who this is for

• Sales reps and AEs running high-volume cold outreach
• Growth teams managing multiple cold email sequences
• Marketing teams supporting outbound with conversion assets
• Agencies running cold email for many clients at once
• Operators who want their cold emails to lead to something more compelling than a generic link

What you can do at a glance

• Build a GenPage template that dynamically personalizes itself per lead
• Import your cold email list into GenPage via CSV
• Automatically enrich every contact with context-relevant data
• Generate a unique personalized landing page for each lead
• Export an enriched CSV with {genpage_custom_url} ready for Smartlead
• Insert the variable link into your cold email sequences to boost replies and meetings

How it works

1. Build your GenPage template

Use dynamic variables like:
{FirstName}, {Company}, {JobTitle}, {Industry}, {PainPoint}, {ValueProp}, etc.
Add optional personalized videos, case studies, visuals, or CTAs.

2. Import your leads via CSV

Upload your cold email list directly into a GenPage campaign.

3. GenPage enriches the leads automatically

GenPage enriches every prospect and generates a unique personalized landing page for each.
Each page adapts to their company, role, industry, and context.

4. Export the enriched CSV

Download a CSV containing:
• All original fields
• All enriched fields
• Each prospect’s unique GenPage URL

This file is formatted perfectly for Smartlead.

5. Import into Smartlead

Upload the enriched CSV into Smartlead and use {genpage_custom_url} in your cold email copy.
Smartlead sends the email - GenPage delivers the personalized destination.

Popular plug-and-play use cases

Cold Email Campaigns

Send a simple, clean email in Smartlead → link to a GenPage built specifically for the prospect.

Cold-to-Warm Conversions

Use a personalized landing page to turn a cold click into an engaged lead.

Demo / Offer Cold Emails

Create GenPages tailored to each company’s use case and include a booking widget.

Personalization at Volume

Smartlead handles high-volume sending; GenPage personalizes the experience for every recipient.

Agency Cold Email Systems

Scale cold email campaigns for clients with personalized landing pages included.

Configuration

Prepare your template

Design a GenPage template rich in personalization.

Import leads

Upload the CSV to GenPage.

Enrich & generate pages

GenPage enriches each contact and produces a unique page.

Export enriched CSV

Export the file containing the {genpage_custom_url}.

Import into Smartlead

Upload into Smartlead and use the link variable in your cold email sequence.

Best practices for high conversion

• Place the GenPage link early - CTA in email #1 drives the best response for cold outreach
• Keep cold emails simple - let the GenPage do the heavy lifting with detail and visuals
• Tailor the GenPage to cold traffic - pain-point + value-first messaging
• Add a clear CTA on the landing page - booking link, demo request, or reply prompt
• Use GenPage analytics - identify which segments respond best

Want to see it in action?

Check out how LeadCat, a cold email agency, booked 3x more meetings using GenPage + Smartlead in their outbound campaigns.