Turn Every Instantly Cold Email Into a Personalized GenPage That Converts

Instantly sends cold emails at massive scale - GenPage makes every click feel personal with a unique landing page for each lead.

Instantly is built for speed, volume, and deliverability: unlimited sending accounts, high-speed sending, inbox rotation, warmup, and list cleaning.
GenPage adds the personalization layer that makes your cold emails convert: a unique landing page per contact, enriched with tailored messaging, dynamic variables, and personalized media.

Instantly gets you in the inbox.
GenPage gets you the reply.

Together, you turn scale into results.

Who this is for

• Sales reps and AEs sending high-volume cold email via Instantly
• Growth teams running aggressive outbound sequences
• Marketing teams supporting outbound with conversion-ready assets
• Agencies executing large-scale cold email for clients
• Operators who want every cold email to drive toward a personalized next step

What you can do at a glance

• Build a GenPage template with dynamic variables
• Import your cold email list into GenPage via CSV
• Automatically enrich every lead
• Generate a unique personalized landing page for each contact
• Export an enriched CSV containing {genpage_custom_url}
• Import it into Instantly and include the link variable in your sequence
• Turn Instantly volume into personalized, high-conversion clicks

How it works

1. Build your GenPage template

Use dynamic variables such as:
{FirstName}, {Company}, {JobTitle}, {Industry}, {ValueProp}, {PainPoint}, etc.
You can include personalized videos, tailored visuals, testimonials, and more.

2. Import your leads into GenPage

Upload your CSV of cold leads into a GenPage campaign.
More data = more powerful personalization.

3. GenPage enriches + creates personalized pages

GenPage enriches each contact and generates a unique landing page link customized to their role, company, industry, and context.

4. Export your enriched CSV

Download a CSV containing:
• Original fields
• Enriched fields
• Each lead’s unique GenPage URL

This file is pre-formatted for Instantly.

5. Import into Instantly

Upload the enriched CSV into Instantly.
Insert {genpage_custom_url} inside your cold email steps.
Instantly sends at scale - each lead receives their own personalized GenPage.

Popular plug-and-play use cases

High-Volume Cold Email

Instantly blasts the campaign; GenPage gives each person a landing page built just for them.

Cold → Warm Conversion

Clean, simple email in Instantly → deep personalization on the GenPage.

Personalized Demo Pages

Use GenPages to show tailored value props and include a booking widget.

Re-Activation / List Warming

Re-engage old leads with pages adapted to new data and context.

Agency Outbound

Perfect for agencies sending thousands of Instantly emails daily - each lead gets a personalized page.

Configuration

Prepare your template

Design your GenPage template with variables and personalized content.

Import leads

Upload your CSV into GenPage.

Generate personalized pages

GenPage enriches and creates unique URLs automatically.

Export enriched CSV

Grab the CSV with {genpage_custom_url}.

Import into Instantly

Upload to Instantly and use the URL variable in your cold email steps.

Best practices for high conversion

• Add the link early - emails 1–2 perform best
• Keep Instantly emails short - let the GenPage carry the detail
• Align message → page - match the hook in the email to the page content
• Use booking CTAs - Calendly/Cal.com embed on the page
• Check GenPage analytics - identify which segments convert best

Want to see it in action?

Check out how LeadCat, a lead generation agency, booked 3x more meetings using GenPage in their cold email campaigns.