Overview
Instantly is built for speed, volume, and deliverability; GenPage adds the personalization layer that turns clicks into replies. Instead of sending traffic to generic links, every Instantly email can point to a unique GenPage built for that specific lead. The inbox gets opened by Instantly; the conversion happens on GenPage.
How it works
Cold emails are sent at scale through Instantly. Each click leads to a personalized GenPage generated from enriched lead data and dynamic variables. Messaging, visuals, CTAs, and even embedded media adapt to the individual contact, turning high-volume outreach into high-intent engagement.
Details & Configuration
Who this is for
Sales reps and AEs running high-volume cold email via Instantly
Growth teams executing aggressive outbound sequences
Marketing teams supporting outbound with conversion-focused assets
Agencies managing large-scale cold email campaigns for clients
Operators who want every cold email to lead to a personalized next step
What this workflow enables
Build a reusable GenPage template with dynamic variables
Import cold email lists into GenPage via CSV
Enrich every lead automatically
Generate a unique personalized landing page per contact
Export an enriched CSV containing each lead’s GenPage URL
Insert the GenPage link into Instantly sequences at scale
Convert sending volume into personalized, high-conversion clicks
Setup steps
1. Prepare a GenPage template
Create a template using variables such as:
{FirstName}, {Company}, {JobTitle}, {Industry}, {PainPoint}, {ValueProp}, {CTA}
Include personalized copy, visuals, testimonials, or booking widgets.
2. Import leads into GenPage
Upload the cold lead CSV into a GenPage campaign.
Richer data enables deeper personalization.
3. Generate personalized pages
GenPage enriches each record and creates a unique landing page tailored to role, company, and context.
4. Export the enriched CSV
Download the CSV containing:
Original fields
Enriched fields
Each lead’s unique GenPage URL, formatted as {genpage_custom_url}
5. Import into Instantly
Upload the enriched CSV into Instantly.
Insert {genpage_custom_url} into the email steps; each recipient receives their own personalized GenPage.
Popular use cases
High-volume cold email where every click lands on a tailored page
Cold-to-warm conversion using lightweight emails and deep page personalization
Personalized demo booking pages with role-specific value props
Re-activation and list warming campaigns using refreshed enrichment
Agency outbound at scale with individualized landing pages per lead
Best practices for high conversion
Place the GenPage link early; emails 1–2 perform best
Keep Instantly emails short; let the GenPage carry the detail
Align the email hook with the GenPage headline and content
Use booking CTAs such as Calendly or Cal.com embeds
Review GenPage analytics to identify the highest-converting segments
Instantly delivers scale; GenPage delivers relevance. Together, they turn cold email volume into replies, meetings, and real pipeline.
Want to see it in action?
Check out how LeadCat, a lead generation agency, booked 3x more meetings using GenPage in their cold email campaigns.
