How to Use AI Variables to Hyper-Personalize Your Sales Pages

With GenPage, you don’t just build pages - you build pages that speak directly to your prospects.

Using our brand analysis + AI enrichment, you can generate smart variables that adapt to each lead and make your campaigns feel hand-crafted at scale.

Here’s how to set it up:

Step 1: Generate your brand analysis

1. Head to Settings → Select your Brand

2. Click Get AI Analysis to generate information about your company's products, features, competitors, and more.

3. You can also edit the content generated to provide our engine with additional information - the more information you provide, the more accurate the AI will be!

New here? Don’t worry - for new accounts, your brand analysis is created automatically during onboarding

Generating your company's AI Brand Analysis in GenPage

Step 2: Import your leads & trigger AI enrichments

1. Add leads to the campaign of your choice, or create a new campaign

2. Select an import method, and tick the "Generate AI Variables" button

GenPage's engine will use deep AI search to build your lead's AI Insights profile, with information about both the lead themselves and their company. This includes a general overview of the prospect's company, as well as infers typical pain points and recent strategies or initiatives:

Getting individual AI-search insights for each of your leads

Step 3: Create AI variables with prompts

1. Go to Variables → New → AI Variable

2. Write your prompt: GenPage will automatically reference your AI Brand Analysis and each lead's AI Insights to produce a hyper-personalized output for each lead.
   Don't be afraid to give detailed prompts to the variable to get the output you need. Here's the prompt we use to generate a personalized hero description for our sales pages:
   
   You are a professional sales copywriter. Write a hero section icebreaker (max 2 lines) for a personalized sales page I am sending to the prospect, that relates to his pain points and highlights benefits of my solution.
Do NOT use abstract claims, buzzwords, or marketing jargon.
Do NOT mention the person’s name as it’s already used elsewhere. Do USE as much from the content provided to generate a hyper-personalized experience.
Do MAKE the transition between potential user pain points and my solution as obvious as possible.
Do NOT use EM dashes.
Do USE conversational language, as if we were talking over coffee.
Do MAKE the link between pain point and my solution obvious and natural.  
Do USE playful language that pikes the prospect’s curiosity and interest to keep reading the page.
   
   

3. Save the variable, and repeat for each section you'd like to create a dynamic AI variable for, e.g. headline, subheader, CTA, pain bullets, etc.

Create prompts for your AI variables that leverage both your brand analysis, and lead's AI Insights

Step 4: Test your variables on a few leads

1. Head to your "Leads" section

2. Select a lead, and hit "Edit Lead" with the right-side action button

3. Scroll down to your AI variable and click the "Generate" button

To ensure the AI variable produces your desired output, repeat this process on a few different leads and edit your prompt as desired.

Creating an AI-generated Hero Content variable in GenPage

Step 5: Place variables in your template

‍Once you're satisfied with your AI variables, it's time to place them on your landing page template. This will ensure each generated landing page features hyper-personalized, dynamic content, for every single one of your leads.

1. Head back to "Campaigns"

2. Select your campaign

3. Click "Template" to enter your campaign's landing page template

4. Place the AI variables throughout your page

Placing AI variables throughout your landing page template

Step 6: Generate variables for all leads

Once you're confident your AI variables + landing page layout looks good, you can generate the AI variables accross your whole lead list

1. From your campaign dashboard, click "Leads"

2. Select the leads you'd like to generate the variable for

3. Scroll to your AI variable

4. Hit "Generate Variables"

Generating AI variables at scale for all your leads in GenPage

That's it!

You’ve now combined your brand analysis with AI enrichments to create variables that adapt to every lead. Your campaigns aren’t just personalized - they’re living, breathing, and ready to convert!

Questions or feedback? Reach out to our support team anytime, or book a demo with us. We’re always happy to help.