How to Embed HubSpot Forms in GenPage & Track Conversions

Before you start: Connect your domain

Before embedding forms, make sure your domain is connected to GenPage - either via the GenPage SDK or by adding a subdomain.

→ See the domain connection guide

Step 1: Create a form in HubSpot

If you already have a form you want to use, skip to Step 2.

1. In HubSpot, go to Marketing → Forms

2. Click Create form in the top right

3. Build your form - add fields, set up notifications, and configure any thank-you actions

4. Click Publish when your form is ready

Step 2: Copy the HubSpot embed code

Once your form is published, HubSpot gives you an embed snippet to place on your page.

Select "Get embed code" and copy the full embed code snippet - it will look something like this:

If you already have a form you'd like to embed in GenPage, simply click Edit → Review & Update and hit publish to re-access the embed code above.

Step 3: Add the form to your GenPage

Add an embed code block

1. Open your landing page template in GenPage

2. In the editor, click Insert

3. Select Custom → Embed Code from the block menu

4. Double Click the embed field and paste your HubSpot embed code into the code field

Your form will now render on the page. Publish your page and preview it to confirm it loads correctly before moving on.

Step 4: Add HubSpot conversion tracking

Embedding the form gets it on the page, but to track visits, submissions, and attribution in HubSpot, you also need to add the HubSpot tracking script to your page settings.

Get your HubSpot tracking code

1. In HubSpot, go to Settings → Tracking & Analytics → Tracking Code

2. Copy the tracking script - it will look something like this:

Your portal ID is embedded in the script URL (XXXXXXXX).

Add the tracking script to GenPage

1. In GenPage, go to the landing page where your form lives

2. Click the three dots in the top-right navigation bar, then Page Settings → Scripts

3. Add the HubSpot tracking script as a new entry

4. Save your page settings and republish the page

You're all set

Once both the form embed and the tracking script are live, HubSpot will:

• Record every form submission as a conversion

• Track page visits and attribute them to the right source

• Create or update contact records automatically on submission

To verify it's working: Submit a test entry on your form, then check Marketing → Forms in HubSpot to confirm the submission came through. You can also check Reports → Analytics Tools → Traffic Analytics to see if your GenPage URL is appearing.

Need more help?

For support or troubleshooting, contact us at: team@genpage.ai