Summer is coming. The days are getting warmer, teams are planning their next growth pushes - and GenPage is getting hot too.
Today we’re announcing GenPage 2.0, the biggest evolution of our platform so far.
But this launch is about more than just new features.
It’s about a shift that’s happening across sales and marketing.
Generic websites are leaking revenue.
Generic outreach gets ignored.
And the teams winning today are the ones creating personalized experiences at scale.
GenPage was built for that future.
What Are Personalized Landing Pages?
Personalized landing pages are web pages dynamically tailored to a specific visitor, company, or campaign. Instead of sending every prospect to the same generic homepage, personalized landing pages adapt messaging, visuals, and offers based on who the visitor is.
For example, a personalized landing page might include:
the prospect’s company name and logo
references to their industry or role
messaging aligned with the campaign they came from
custom demos or use cases
a calendar link or next step tailored to that lead
A personalized landing page example for Guillaume Moubeche, Host for Billions and former lemlist CEO.
This level of relevance dramatically improves engagement and conversion rates because prospects immediately see something relevant and built for them - not for everyone.
Personalized landing pages are increasingly used in:
outbound sales campaigns
Account Based Marketing (ABM)
LinkedIn outreach
paid acquisition campaigns
partner and proposal workflows
GenPage was built to make creating these pages possible at scale.
The Problem: Generic Websites Don’t Convert
Sales and marketing have become brutally competitive.
Your prospects receive:
hundreds of emails
dozens of LinkedIn messages
multiple ads every day
A few lines of text are rarely enough anymore.
To stand out, you need to show relevance instantly.
Not just say:
"We help companies grow."
But show:
"This is how we help your company, in your market, solve your exact problem."
That’s why personalized landing pages are quickly becoming a core part of modern go-to-market strategies.
Instead of sending prospects to a generic homepage, teams are creating pages tailored to each lead, company, or campaign.
This approach powers:
personalized sales outreach
ABM landing pages
personalized marketing campaigns
personalized Google Ads experiences
But until recently, doing this at scale was nearly impossible.
Why Personalization Was Historically Hard
There have traditionally been two types of tools available.
Type 1: General AI website builders
Tools like Lovable, v0, or Gamma can generate websites with AI.
But they weren’t built for sales or marketing workflows.
They lack things like:
lead enrichment
outreach integration
campaign workflows
analytics tied to sales signals
They’re great for building pages, not for running revenue campaigns.
Type 2: Enterprise personalization platforms
Tools like Mutiny, Userled, or Uberflip, offer personalization features.
But they are often:
extremely expensive
complex to implement
not AI-native
packed with enterprise features most teams don’t need
They were designed for large marketing teams with six-figure budgets, not modern lean GTM teams running fast outbound or growth experiments.
The Shift: From ABM to PBM (Person Based Marketing)
Account Based Marketing (ABM) changed B2B marketing by focusing on target accounts.
But today, the real opportunity goes one step further.
The future is Person Based Marketing (PBM).
Not just targeting a company.
Targeting a specific person inside that company with an experience built just for them.
Instead of:
"Landing page for fintech companies"
You create:
"Landing page for Sarah, Head of Growth at Stripe."
This level of personalization used to be impossible at scale.
AI changes that.
Introducing GenPage 2.0
GenPage started with a simple idea:
Instead of asking prospects to imagine what you do, show them - with a page built just for them.
Since launch:
more than 150,000 personalized landing pages have been generated
2,800+ users now use GenPage
teams see on average 3x more meetings compared to traditional outreach
many campaigns reach 30%+ positive reply rates
Companies using GenPage include:
Google, Upsolve AI (YC W24), Adriel, AB180, Relevance, Revenue Grid, Lunas, Hiver, and many more.
With GenPage 2.0, we’re taking that vision much further.
GenPage is becoming the AI-native platform for creating personalized experiences across the entire GTM journey.
From:
cold outreach
sales follow-ups
proposals
ad campaigns
All powered by personalized landing pages.
AI-Native Page Builder
At the core of GenPage is a completely rebuilt AI landing page builder.
Pages are created the way humans think - conversationally.
GenPage's new AI-native personalized landing page builder
You can:
chat with an AI agent to generate a page
paste any website URL to recreate it
upload documents or images
describe the outcome you want
GenPage generates a full page in seconds.
You can then refine everything through conversation or manual editing.
Under the hood, the builder was rebuilt from scratch with:
a more powerful AI engine and AI agent
improved saving and versioning
drag-and-drop content blocks
simple and advanced manual controls
personalization variables directly on the canvas
dozens of proven landing page templates
This makes GenPage not just a personalization tool - but a full AI landing page builder designed for sales and marketing.
A Completely New Product Experience
To make personalization practical at scale, we redesigned the entire product experience.
GenPage's new landing page creation flow
GenPage 2.0 introduces:
a fully refreshed interface
a new creation flow that takes you from idea to page in seconds
a growing library of conversion-optimized templates
smarter campaign setup
dozens of UI and UX improvements
And yes - light mode and dark mode 😉
Our dark mode is… chef's kiss 👌
Today it takes less than 5 minutes to go from idea to a ready-to-scale template.
Deep Research & Personalization Engine
Great personalization starts with context.
GenPage now includes a deep research layer that enriches:
Your brand
design identity
value propositions
positioning
competitors
Brand identity and design - automatically enriched with AI and third-party integrations
Your leads
company insights
role context
market signals
Contact level information - automatically enriched with AI and third-party integrations
AI variables allow you to turn this research into dynamic content that automatically adapts across pages, messages, and campaigns.
This research layer acts as the brain of GenPage.
Personalization at Scale
To power campaigns at scale, GenPage 2.0 includes a rebuilt lead and audience system.
You can now:
import leads via CSV or third-party integrations
create audiences directly inside GenPage
enrich leads through an intuitive import wizard
generate thousands of personalized landing pages in just a few clicks
The new import engine is significantly faster, ensuring high-intent traffic never waits.
AI 1:1 Outreach Sequences
Personalized landing pages work best when paired with personalized outreach.
GenPage now generates AI-powered email and LinkedIn sequences based on the same research layer.
This includes:
research agents collecting dozens of lead data points
full email and LinkedIn message sequences
smart previews before sending
ready-to-use templates
export to Instantly, HeyReach, and other outbound tools
Messages and pages now work together to create true one-to-one outreach.
Built for LinkedIn-First Sales
Many modern outbound teams operate directly inside LinkedIn.
GenPage integrates deeply with LinkedIn workflows.
You can:
paste a LinkedIn profile URL
instantly enrich the lead
generate a personalized landing page
Be honest… you would click too wouldn't you? 😉
This works seamlessly with:
GenPage links also generate larger animated previews inside LinkedIn messages, increasing click-through rates.
Analytics & Intent Signals
Personalization only matters if you know what converts.
That’s why GenPage analytics were completely rebuilt in GenPage 2.0 - not just as reporting dashboards, but as a full intelligence layer for your sales and marketing campaigns.
Historically, GenPage helped teams create personalized landing pages that convert.
Now, it also helps you understand why they convert, and what that means for the rest of your GTM strategy.
With GenPage 2.0, we’re making a massive update for a decisive shift:
GenPage isn’t just a tool to create personalized experiences anymore. It’s becoming a system that generates insights you can apply across your entire sales and marketing engine.
Every visit, click, and interaction becomes a signal.
Teams can now see:
exactly how prospects interact with each personalized page
which messaging resonates with specific industries or roles
which campaigns generate the highest intent
and which prospects are showing real buying signals
You can now access:
Custom analytics dashboards
Create your own, personalized analytics dashboards by selecting the metrics you want to display and resizing widgets to your liking.Session replays
See exactly how individual visitors are interacting with your pages, which content they're spending more time on, and apply insights to your business strategy with session replaysHeatmaps
Get an overview of how your content is performing across all page visitors, and optimize subsequent page variations accordinglyCustomizable notifications & IP exclusion
Slack and Email notifications are now fully customizable to give you full control over the parameters and metrics you receive - with IP exclusion to avoid your team triggering unwanted alerts.
Sales and growth teams can immediately identify high-intent prospects and act at the right moment.
Agency Workspaces & Team Collaboration
For agencies and larger teams, GenPage now supports multi-workspace workflows.
You can:
manage multiple clients
allocate credits across workspaces
invite team members with different permissions
comment directly on landing pages
Share credits across all your team and client workspaces for full control over your subscription usage
Collaborate with your team in real time with embedded comments
This makes GenPage ideal for agencies running personalization campaigns for multiple customers, or teams collaborating on GTM strategy.
Personalized Landing Pages for Google Ads
GenPage now extends personalization to paid acquisition.
In Google Ads, one factor matters more than almost anything else: message match.
Message match is the alignment between the user’s search intent, the ad they click, and the landing page they arrive on.
When someone searches for a specific solution but lands on a generic homepage, the experience immediately breaks. The message feels less relevant, trust drops, and conversion rates suffer.
GenPage solves this by allowing teams to generate landing pages aligned with the exact structure of their campaigns, including:
keywords
creatives
targeting
campaign structure
Instead of sending paid traffic to a generic page, every visitor lands on a page that directly reflects what they searched for and the message they clicked on.
This dramatically improves relevance, message match, and conversion potential.
We’re starting with Google Ads because it remains the gold standard for high-intent traffic - where every click represents someone actively searching for a solution.
But this is just the beginning.
GenPage will expand quickly to additional advertising platforms. Over time, the platform will also generate ad creatives themselves, closing the loop between ads and landing pages.
The result is a fully personalized funnel where ads, pages, and messaging dynamically adapt to every search and every visitor.
Built to Fit Any GTM Stack
GenPage was designed to plug into modern go-to-market workflows.
It includes:
a public API for generating pages programmatically
Zapier integration
support for scripts and chatbots (Intercom, HubSpot, Drift, schedulers, analytics, and more)
Advanced teams can fully integrate GenPage into their existing systems.
The Future: Websites That Adapt to People
The web has historically been static.
Everyone sees the same page.
But people are different.
Different companies.
Different roles.
Different needs.
With AI, websites can now adapt to every visitor.
This is the future GenPage is building toward.
A world where:
every click leads to a relevant experience
every prospect sees something tailored to them
and websites become dynamic engines for conversion
GenPage is becoming the system of record for intent-driven experiences.
Try GenPage 2.0
If you’re curious to see what this looks like in practice, the best way is simply to try it.
Start your free trial and build your first personalized page today.
You can start generating personalized landing pages with GenPage in minutes - whether it’s for outbound campaigns, ABM plays, follow-ups, or paid acquisition.
And if you’d like help thinking through your use case, campaign setup, or how to bring personalization into your GTM motion, feel free to reach out anytime. We’re always happy to chat and share how teams are pushing this space forward.
With 💙,
Sam & the GenPage Team
